Pure – affordable agility
Affordable, agile IT rental
A no-nonsense, three or five-year lease that’s up to 30% more affordable than our Flexi leasing solution.
Designed for businesses that prioritise affordability and agility, Pure is a hassle-free solution which allows you to spread the cost of high-end devices over a longer period of time, with the flexibility to cancel or refresh your devices from just 24 months.
Flexible rental
Pure gives you the option to cancel after 24 months on 3 year agreements, and 36 months on 5 year agreements. We’ll collect everything for free.
Options at the End
At the end of the agreement, you can choose to cancel, continue, refresh, or purchase your rented equipment at fair market value.
30% more affordable
The cost of devices on our Pure solution can be up to 30% cheaper than when you choose a Flexi agreement.
| Term length | Cancel contract | Ownership option | Change Device | Warranty & support | Device pre-configuration | Cover against loss/theft | Tech response time |
|---|---|---|---|---|---|---|---|
| 3 years | At 24 months1,2 | check_circle At FMV | At 24 Months2 | Lifetime check_circle | Optional radio_button_checked | Optional radio_button_checked | 60 mins |
| 5 years | At 36 months1,2 | check_circle At FMV | At 36 months2 | Lifetime check_circle | Optional radio_button_checked | Optional radio_button_checked | 60 mins |
| Term length | Options to change device |
|---|---|
| 3 or 5 years | cancel |
| Cancel contract | Ownership option |
|---|---|
| N/A | Optional radio_button_checked |
| Warranty & support | Device pre-configuration |
|---|---|
| 3 or 5 years check_circle | Optional radio_button_checked |
| Insurance against loss/theft | Tech response time |
|---|---|
| Optional radio_button_checked | 60 mins timer |

Spread the costs of cutting-edge tech over a long-term
Pure puts you in control of your finances with smaller and more manageable monthly payments. Choose a term length that best aligns to your business needs and avoid large upfront costs to preserve your cash flow.
Continually grow your business’s technology estate
There’s no limit on how many devices you can add to your Pure lease agreement. If you’ve opted for Apple MacBooks at the start, you may wish to supplement them with iPhones or iPads for extra mobility.


Not only affordable, but also adaptable
With our Pure solution, you don’t have to be committed for the full term.
Our agreements are agile, so you can choose to end your agreement after 24 months on a 3 year agreement, or 36 months on a 5 year agreement, hassle-free and without any fuss.
Not only that, but Pure offers flexibility even at the end of your term, with the option to continue, cancel, refresh with new equipment, or purchase your rented equipment at fair market value.
Our most affordable solution
When compared to our Flexi plan, Pure is up to 30% more affordable. Over the same three-year period, you’ll enjoy the same high-quality equipment at a significantly lower cost.


More eco-friendliness for your business
By opting for a five-year leasing term, your equipment stays in use longer, reducing e-waste. While we pride ourselves on responsible disposal of leased tech, extending its lifecycle makes an even greater environmental impact.
FAQs
Pure is our solution that allows you to pay monthly to rent laptops, desktops and tablets over a three or five year period. It includes warranty, lifetime support*, and the option to change or cancel after 24 months. *Lifetime referring only to the duration of the agreement.
Yes, you can put your own software on your rented devices. Or, you can lease software from us, which we can set up and configure for you prior to device deployment.
You need to have been trading for over two years to qualify for a Pure agreement.
If you reach the end of your agreement and decide you’d like to keep your equipment, you can buy it from us at fair market value. We can also provide financing for this option, should you need it.
At the end of your rental agreement, you have four options:
- 1. Continue your agreement at the same price with full support.
- 2. Cancel your agreement and return your kit.
- 3. Purchase your kit at fair market value.
- 4. Refresh your agreement and change your devices.
At the end of your agreement, if you choose to refresh and change to new kit . We will work with you to arrange a date for us to collect your old devices and deliver your new ones. Typically, collection and delivery can be done on the same day, with your new devices pre-configured to ensure minimal disruption to your workflow.
Yes, you can! On a three-year agreement, you have the option to change devices or cancel at 24 months, and on a five-year agreement, you have the option to change devices or cancel at 36 months. There is a small fee of £95 per device to cover collection and reprocessing of your devices.
Yes, Pure agreements include our Silver support package, which is the same support included in a Flexi agreement.
Trusted by hundreds of businesses
Click here to get in touch or call us on 0207 111 1643
The HardSoft difference
Find out why HardSoft is the UK’s number one business leasing provider.
A single source
We handle the financing, supply, support, and security of all your business devices, all on a single payment plan. We also have our own finance company, so we can bypass the mystery credit brokers and approve up to 98% of all applications.
Choice of support plans
Pick Silver, Gold, or Platinum for your business requirements, with Apple Consultants Network specialists at your service. Be rest-assured that your sensitive data will be handled appropriately and securely as we are ISO 27001 compliant.
40 years experience
We’ve got over four decades of expertise in leasing services for small and growing businesses, and have grown to become the highest rated business IT leasing company in the UK, with hundreds of five-star reviews.